About

Hi, I'm Bhavuk Jain.

I write production software for a living and spend an unreasonable amount of time obsessively observing why otherwise intelligent people keep doing things that make their lives harder. Including, myself. I'm fascinated by the machinery behind human behaviour: the biases, contradictions, societal conditioning, mental shortcuts, and wonderfully inconvenient ways our minds work.

Not-So-Bhavuk is a little play on the word Bhavuk, which means emotional. You can think of this little place on the internet where psychology, neuroscience, and behavioural economics meet systems thinking of engineering. Something like debugging the human mind, minus the luxury of reading the source code.

Entirely human-written. No AI-generated or recycled dump, strictly; I love small-case text. Hence, the little switch up in the header. ↑

Read a few words. Question a few words. Keep what makes sense!